Undoubtedly, the digital world of internet is vibrating at a high frequency. Take a look at the rate social media is evolving and you will have an idea of the frequency the internet is vibrating at. The most difficult challenge every start-up, small website owners and budding bloggers face is how to accumulate enough energy to withstand the rapid internet vibration. The internet is rich in highly energetic social media overlords, better known as influencers. These guys – and ladies, have common characteristics, they are outspoken, they are famous and popular, they set the trend, and above all, they control the vibration.
Social media influencers are the people who command large followers on such platforms; most influencers are experts, the famous, celebrities, opinion shapers, etc., in their niches, and are highly respected.
They live and breathe social media; they are everywhere, Facebook, Twitter, Google+, Instagram, anywhere; you’ll find them there. They champion the dimension of all the discussions on the social media platforms: sports, politics, fashion, Human Right activism, entertainment, religion, etc. They even go as far as shaping the opinion of their most loyal followers. The influencers have most of your targets (potential buyers, customers, or leads) in their follower’s lists. These internet overlords have the capacity to help you resonate your contents in the live feeds of their huge list of followers.
Here are some of Nigeria’s leading social media influencers on twitter:
- Obi Ezekwesili (@Obyezeks)
- Feyi Fawehinmi (@DoubleEph)
- Omotola Jalade Ekeinde (@RealOmoSexy)
- D’banj (@iamdbanj)
These are just examples; there are a dozen and one more out there in different spectrum of the social media world. There are also niche influencers you may like to seek out that would fit what you sell.
Are you considering going on influencer shopping already? Who says it’s that simple? These are kings in their own palaces, each palace has its own gate. To reach out to these social media commanders and get them to exert their influences in amplifying your contents, you need to use some working tactics.
Here are some tactics that you can use to get the Nigerian social media influencers to spread your content to a wider audience.
Tactic 1: Select the Best Influencer for Your Business
If you want to buy a pair of jean, where would you go shopping? The best fashion store in town? Or the best provision store? They are both good stores right? The provision store probably has all the good things you like, but it doesn’t have what you need at the moment, but the fashion store has all the good things you need! A smart shopper will go to the fashion store. What would you do?
Even though all the influencers have huge lists of followers, not all of them will be relevant for your business. You’ll need to identify the ones that suit your business the most; what you need is substance not noise.
There are several ways you can find your potential candidates. Your customers can be useful in seeking out the influence that will suit your need. Ask them which influencer they enjoy hanging out with on the social media, whose blog do they read, etc. (If you are targeting young people, start considering Linda Ikeji or WhizKid, etc.
Google can be useful too. Besides, there are many app services that can help you identify the top influencer/s.
Check out some app services you may consider:
- Peer Index,
- Littlebird, among others.
After identifying the best influencer in your niche, the next thing to do is to make a list of the ones who post contents that are related to your niche (you can select as many as you can manage). Keeping the list manageable is important because you will need to build a relationship with them. The relationship you have with them will be crucial in winning their attention and getting them to oblige to your request.
Tactic 2: Call for Their Attention
Attention is the scarcest thing on the internet. The reason you build and nurture a relationship with the influencer is because you want to get them to do something for you.
But always remember this; no one gives you anything for free on the internet. This is where your persuasive instinct comes to play, send them personalized message (either through email, Facebook or LinkedIn message, or a tweet). Do a little introduction and let them know you have been following them. You have this captivating content you want to share right? Make sure it is related to the topics they cover. Tell them about it and ask them to share it. This is a tactic you want to repeat all the time.
Chris Brogan, president of ‘New Marketing Labs,’ talked about how people get his attention, he said “The way people get my attention is simple, and yet so few do it well. They start by telling me all about what they need from me. They start by telling me all about their wants, their angles, their client, etc. By contrast, the people who get my time, and who keep my time, actually has read my blog enough to know what I cover and what I don’t. (For instance, I rarely talk about software.) They know that I look for the ‘human business’ angle for most of my stories. They know that I actually care about my community and that they’re not an audience. They understand brevity. And they understand that promoting others is every bit as important as promoting themselves.”
Tactic 3: Drop Engaging Comments
The best way to make yourself noticeable to the influencers is by regularly dropping engaging comments on their social media post. The reason why they have so much power on the social media is because they have managed to build a social community. Can a king rule over an empty kingdom? I guess your answer is a “Big No”. That explains why influencers like their followers, especially the most loyal ones. Dropping engaging comments on their post brings you to their attention, which will make it easy for them to identify with you when you need them.
It is also important to avoid the silly mistake most people make by not using their real names on social media platforms. Unless you are hiding from someone, you have no reasons to hide your real name. This is crucial to establish you as a credible person.
Tactic 4: Offer Them Something
They have huge followers on their list; they have great influence in the social community, some of them even have more influence than some media houses. But they are always open to new opportunities, an interesting offer like a positive comment on their posts, podcast, and interview. Whatever you are offering make it relevant, Kurt Kohlsted of ‘Webist Publishing & Misnamed Media,’ likes receiving offers, he says
“Offer something of value to me – no, it does not have to be money, or free samples, or anything of that sort. This can be as simple as some sincere praise for a project I work on or a truly interesting tip on something I would really enjoy learning more about. The key here is: make it relevant and personal – let me know through your words that you have actually read about me or a publication of mine, and explain briefly (ideally with real examples) why you believe you have good reason to reach out and contact me.”
“Alternatively, if you would prefer negative attention and a quick trip to the email recycling bin, send me a link to something that you did that has no relevance to anything I do, ask for support with a clearly commercial venture in which I have no professional or personal interest, or my personal favourite: ask to swap links with one of my publications and offer a link from an obscure page of your e-commerce site in return. The last is most likely to get you a response, though not of the sort you want.”
Tactic 5: Seek Help
You won’t be the only one asking them for help, and they can’t offer help to everyone that asks either. To stand out from the crowd you must be able to do something special. Show that you care, show them your passion for what you want them to see and share. Also, don’t forget to keep it simple. Just follow that simple rule and you will easily win attention.
An example is given by ‘Corvida Raven,’ she shares the simple secret of getting her attention thus: “The easiest way to get my attention is to be excited about what you’re showing me. If you don’t care about it, no one will. So many people lack passion and enthusiasm for the things they do. It leaves me wondering why I should be paying attention. Their presentation should say it all, otherwise we’re wasting time.”
It’s a step-by-step process. Follow it meticulously and you’ll achieve results – guaranteed!